This weekend, fall is officially installed in France, but the relationship between Carrefour and Casino, the two giants of the distribution, are directly passed through to the winter temperatures. Meeting Sunday, the board of directors of the distribution group of saint-etienne published at the court of the night a press release to deny an "attempted reconciliation" which he would have been subject to the hand of its competitor, Carrefour. While the latter, directed by Alexandre Bompard for a little over a year ago, has quickly replicated in order to deny the "insinuations unacceptable", and even threatened legal action. Crossroads recognizes, however, that a meeting took place on 12 September, but at the initiative of the Casino, which would seek a financial support. A call for help that would have been snubbed. What wellies these maneuvers? Decryption of Yves Marin, a consultant with the firm of Bartle, a specialist in large-scale distribution.
How to analyze you will exit from the Casino ?
It may be a trial balloon, to see how the markets react to the prospect of a merger. [The action Casino is part to the rise this morning (Monday)] present Himself as a target can be used to divert attention from other issues - there was talk recently of sales of hypermarkets. Finally, there could be an interest to destabilize the Crossroads. But the threat may be real. After all, you don't call a board of directors for nothing. What is certain, is that everyone speaks with everyone, and that it is not impossible that a movement of capitalism to take place in the coming months.
A reconciliation Carrefour - Casino would it make sense ?
For a few years, the wide distribution made in the face of a new actor threatening, Amazon. In parallel, trends in the market are too soft. In the first half of the sales of consumer products declined by 1.2% in volume. In this context, which leads to restlessness among the distributors, the two groups have common points. They have each of the hypermarkets, supermarkets and small shops in urban, most of the time owned. They are both listed on the stock Exchange. One could imagine the synergies. The final concentration of scale in the sector dates from 1999, it was the merger between Carrefour and Promodès.
In what way are they complementary, if they look the same?
the Crossroads is more internationalized than Casino, which is mostly in South America. And Casino has a range of well established brands to address different segments of the population: Cdiscount on the web, Leader Price to the low price, Monoprix for a clientele that is urban easy.
Read our complete fileCrossroads a-t-he attempted a reconciliation with the Casino? 1500 employees of the ex-Dia stores always not reclassified Ruffin comes in support of an employee dismissed for a history of the dildo
Between the two, is there a weakest link?
They each have their weaknesses. Casino is three times smaller than that of Carrefour. There are three-four years ago, it was all the same launched in a strategy of price war, in the hope of dropping one of its competitors and result in a concentration. Without success. When at Crossroads, the group was forced to delete many jobs and has launched a broad plan to win back consumers. But the results will not be immediate.
Publish Date : 06 Kasım 2018 Salı 14:38
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